Course Description

Start having conversations with prospective customers before starting the business or creating a new product or service for your existing business.  You'll want to confirm there is a market need for your new idea before you go too far.

This is the fundamental step for building a sustainable business, but one of the most neglected tasks. There's nothing more important than making sure you create a product or service with market demand and with the input of your prospective customers and this is done by conducting customer discovery properly.

Startup and Small Business Consulting

TPM Focus, LLC

Monique Mills is a serial entrepreneur and tech startup founder. She has a Bachelor of Science degree in electrical engineering and an M.B.A. specializing in Management of Technology.As a certified PMP (Project Management Professional) with many years of engineering and project management experience across several industries, Monique uses a strategic approach based upon PMI Project Management principles to develop innovative ideas into early-stage startup companies which was the catalyst for the establishment of TPM Focus. As a startup founder herself, she understands the challenges of bringing a new idea to the market with limited resources. Her goal is share her knowledge from experience and minimize the frustrations early stage founders encounter when trying to get their idea off the ground. "It's a long road ahead so save yourself some of the headache (and money!) by learning from someone who has been in your shoes many, many times. Luckily, it's a process that can be learned once and applied to almost any business. Best wishes on your journey." ~Monique

Course curriculum

  • 1

    Getting Started

    • Please Listen To This First

    • Customer Discovery Introduction

    • What you will learn

    • First things first...

    • The Steps in Customer Discovery
  • 2

    Mistakes to Avoid

    • Worst Mistakes in Customer Discovery
  • 3

    Data

    • Gauge Level of Interest

    • Scoring

    • Collecting Data

    • Customer Data Collection Spreadsheet

    • You Have Data, Now What?
  • 4

    Effective Customer Discovery Questions

    • Effective Customer Discovery Questions - Part 1

    • Effective Customer Discovery Questions - Part 2

    • The Key to Effective Customer Discovery

    • Say This, Not That

    • Customers Don't Know What They Want
  • 5

    What's Next?

    • Is It Worth Your Time?